Business Success Formula

Improve performance and profits. It’s time to systematize your scalability and get a measurable way to grade and track your business success.


   Learn to proactively scale. 

Clients LOVE the Business Success Formula

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Who is the Business Success Formula for?

This program is perfect for both small and large businesses—ideally, businesses with over 10 employees.  

It’s an extremely helpful—-and measurable— method for getting the scalable success you want!

What Exactly Is the Business Success Formula?

The formula covers 5 essential areas you need to address and master in order to scale your business.

These include:

1. Your people

2. Your business’ performance

3. Your brand

4. Innovation

5. Money

In his time working with over 400 companies, Mike saw commonalities in why highly-scalable businesses were so successful. 
He boiled what he found down to reverse engineering your pathway to success using some simple processes and methods that any business can implement in order to scale. 
He’s also developed an assessment with the crucial success factors for scaling that will give any organization a 30,000 foot view of their business as it is now, and what needs improved to scale effectively. 
What each of you will do is self rank over 140 questions from 1-10 in 5 critical areas of business. Your score for these strategic questions, combined with the rest of the staff will provide a critical and pivotal growth roadmap to ensure you can scale without plateauing. Better yet, you can use these scores to benchmark your improvement when you revisit the exercise at a later time. 
business success book


In his cutting-edge two-half-day intensives, Mike shows participants the simple formula for business success:


 T (1.5) + P + B + (I+M)(0.5) = Business Success

Translated: Talent (1.5)+ Performance + Brand + (Innovation+Money) (0.5)= Business Success

Let’s break it down

#1- Talent:
Putting Together Your A-List Team…

Your employees are the ones generating revenue and working as a team. 

It simply makes good business sense to attract and hire the best possible people for your teams. But that is easier said than done!

This in itself is an art that can be learned. 

But this entails more than that. 

Once they’re hired and onboarded, you’ll need to manage and instill your organization’s culture in them as well. 

You also need to continue to lead and manage your existing employees. 

#2- Performance: Combining Human and Material Resources to Scale

When you’re scaling your business, you need to combine your marketing, sales, automation, and virtually every other process in your business to scale effectively.

It begins with defining your roles and processes.

When you do this, you can then maximize the value of your product or service.

Your business is then able to scale over and above your competition easily.

#3-Your Brand—How Your Prospects View Your Business

Branding isn’t just for the big-box companies anymore.

In a hyper-competitive business environment, branding becomes crucial in your ability to make your business stand out—particularly online.

Branding is more than just your color scheme. It includes all marketing communications as well.

Your business’ voice in all communication needs to stay consistent across all marketing channels.

 And this begins with defining your marketing message concisely.

#4- Innovation—Not Just a Luxury For The Fortune 500 Anymore

The brands that are the most successful learn to navigate the pitfalls of business and be successful in spite of them.

Pouring money into R&D to maximize the potential of existing products and services is one way.

Navigating changing and unfavorable government regulations is another.

But the real key to stay relevant— in both your industry and marketplace at large— is through continuous innovation.

Brands that do this consistently are many times the leaders in their industry.

#5- Money—Learning What to Measure and Project

Changing the way you handle your finances is essential for scaling. Some companies default to thinking they need a big infusion of cash.

But more money is only part of the equation. Borrowing money may solve your cash flow issues for the short term, but it brings other issues with it.

You have to be careful to not pile up debt.

You need to understand the principles of cash flow, and you need to be creative with ways to improve your cash flow while scaling your company.

About Mike Volkin

For over 20  years, I’ve worked with over 400 companies as a marketing leader and/or advisor. Some companies were terrible, some were good, but those few that I worked with that had everything going their way, was why the Business Success Formula (BSF) was created.
With those few highly scalable companies I saw patterns. Patterns of:
By answering a series of questions and providing a ranking of 1-10 on those questions, you are able to diagnose where your company strengths are and where you need to improve to scale.  Better yet, the more employees that participate the more accurate the score is and the more insight we can derive from the data.
For events, the BSF presentation is about an hour. For corporate trainings, plan on a 6-8 hour offsite with your leadership team. 
If you’re interested in providing an actionable, fun and interactive plan for growth, look no further than the Business Success Formula! I look forward to helping your business grow.

The BSF In Action

Mike will have 2 meetings, either in person at your office or virtually. The meetings total about 7.5 hours:


9:00-9:30am: Staff intro and BSF intro
9:30-11:00am: Talent
11:00-11:15am: Break
​11:15-12:15pm: Performance (part 1)


9:00-10:00am: Performance (part 2)
10:00-11:00am: : Brand
11:00-11:15am: Break
11:15-12:00pm: Innovation
​​12:00pm-1:00pm: Lunch
1:00pm-1:30 Closing, calculations and final takeaways

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