Clients LOVE the Business Success Formula
Who is the Business Success Formula for?
Mike’s program is perfect for both small and large businesses—ideally, businesses with over 10 employees.
However, regardless of the size of your business and no matter what industry or niche you’re in—or what product or service you sell— the Business Success Formula works.
It’s an extremely helpful—-and measurable— method for getting the scalable success you want!
What Exactly Is the Business Success Formula?
The formula covers 4 essential areas you need to address and master in order to scale your business.
1. Your people
2. Your business’ performance
3. Your brand
If you’re a company that helps people, animals or the planet and need to get your marketing department in top shape, then the One Day Marketing Blitz is for you.
In his cutting-edge one-day intensive, Mike shows participants the simple formula for business success:
T (1.5) + P + B + (I+M)(0.5) = Business Success
Translated: Talent + Performance + Brand + Innovation = Business Success
Let’s break it down
Putting Together Your A-List Team…
Your employees are the ones generating revenue and working as a team.
It simply makes good business sense to attract and hire the best possible people for your teams. But that is easier said than done!
This in itself is an art that can be learned.
But this entails more than that.
Once they’re hired and onboarded, you’ll need to manage and instill your organization’s culture in them as well.
You also need to continue to lead and manage your existing employees.
#2- Performance: Combining Human and Material Resources to Scale
When you’re scaling your business, you need to combine your marketing, sales, automation, and virtually every other process in your business to scale effectively.
It begins with defining your roles and processes.
When you do this, you can then maximize the value of your product or service.
Your business is then able to scale over and above your competition easily.
#3-Your Brand—How Your Prospects View Your Business
Branding isn’t just for the big-box companies anymore.
In a hyper-competitive business environment, branding becomes crucial in your ability to make your business stand out—particularly online.
Branding is more than just your color scheme. It includes all marketing communications as well.
Your business’ voice in all communication needs to stay consistent across all marketing channels.
And this begins with defining your marketing message concisely.
#4- Innovation—Not Just a Luxury For The Fortune 500 Anymore
The brands that are the most successful learn to navigate the pitfalls of business and be successful in spite of them.
Pouring money into R&D to maximize the potential of existing products and services is one way.
Navigating changing and unfavorable government regulations is another.
But the real key to stay relevant— in both your industry and marketplace at large— is through continuous innovation.
Brands that do this consistently are many times the leaders in their industry.
#5- Money—Learning What to Measure and Project
Changing the way you handle your finances is essential for scaling. Some companies default to thinking they need a big infusion of cash.
But more money is only part of the equation. Borrowing money may solve your cash flow issues for the short term, but it brings other issues with it.
You have to be careful to not pile up debt.
You need to understand the principles of cash flow, and you need to be creative with ways to improve your cash flow while scaling your company.